Beachside Realty Group
Rick Colson, PLMC™ Certified Real Estate Agent
Rick Colson is an an alumni of Pepperdine University in Malibu who studied Business with a focus on Advertising. He started his Real Estate career with Laguna Beach, Coldwell Bankers Premiere luxury team 12 years ago.
Rick was named as a Senior Realtor for Lawyers Realty Group after leaving Coldwell Banker and to this day still has an excellent working relationship with this Elite Real Estate Law firm giving him a hand up when helping his current data base of clients. While maintaining that relationship, Rick opened his own Brokerage called Beachside Realty Group which is also based in Laguna Beach. He finds it extremely rewarding bringing his background into play and offering added value to the new clients they take on.
Rick has served as a volunteer for the local Police Department as a Certified Emergency Responder in a effort to give back to the community for over 5 years now. In addition to volunteering, he donates time in helping residents with Real Estate legal troubles leaning on the relationships he built with the Real Estate Attorneys.
Rick studies the market on a daily basis and is on top of the current sales and local market activity. He prides himself as being an expert at valuing properties and gets his clients top dollar for their listings, typically selling homes within 42 and 60 days at 90% of the recommended asking price. Due to his strong negotiation skills, Rick is equally adept at getting great values for the home buyers he works with.
Working in the luxury market brings a whole different game to the business. When considering luxury home sale projects, Rick specializes in target marketing the country's elite High Net Worth Families worth 30 million plus. This brings TOP dollar for the properties he sells and also proves to be a more streamlined process because there are not financial problems to worry about.
Rick's team consist of an Advertising Agency, Drone and Motion Picture video crew, 6 page glossy booklets (selling the beach life style), professional copy writers, Interior Designers, Real Estate Attorneys, Trust Attorneys and Wealth Management firms, Transaction Coordinators, Escrow and Title agents, Professional Models and Personal Assistants.
The team creates and prepares a custom tailored advertising campaign for each property listed including Personal Web Pages, email and direct mail campaigns,Facebook smart ads, Google Adworks (point per click). They, when necessary, will also do the more traditional marketing with the Real Estate Signage, standard MLS listings, High Gloss Brochures and Wine and Cheese invite only parties.
Rick feels it's not the promise of a price that get's homes sold for top dollar but instead a well planned out strategy.
“My goal is to give every client insightful and intelligent advice, get them the best value possible, and serve professionally and with the utmost integrity. If you live in Laguna Beach, Dana Point or Newport Beach or want to move there then let's talk."
Areas Served in California: Laguna Beach, Newport Beach, Newport Coast, Corona Del Mar, Dana Point and Laguna Niguel and Monarch Beach, San Clemente, Malibu, Santa Barbara, Beverly Hills, and Shady Canyon
Specialties: Beach Front Water Homes
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