David Reecher, PLMC™ Certified Real Estate Agent
With more than 25 years of experience in direct marketing and more than 20 years in real estate, I specialize in selling real estate quickly and for the highest price possible.
Selling quickly and for the most money possible should be the #1 goal for anyone selling a house, but especially those selling a luxury priced house due to the universe of buyers being much smaller. Selling a house slowly will likely create a miserable experience for the seller – mainly due to the perception it creates that the property is not worth the asking price. When this happens, the seller is left to consider using the #1 tool most conventional real estate agents like to use – and that is to drop the price. The end result could end up costing the seller tens or possibly even hundreds of thousands of dollars – or keep them from selling at all.
It pains me to see a homeowner put in a position where they have to sell their house for less than it is truly worth, simply because the sales and marketing process was handled poorly from the very start; i.e., not enough was done beyond listing the house on the MLS. Using the MLS as the main method to sell a luxury priced house is a horrible way to sell it. The universe of people “actively searching on the MLS” for a luxury home is considerably smaller than the amount of luxury homes on the market at any given time. So relying on the MLS as your main selling tool is putting luck in charge of doing your selling.
If you want to sell your house quickly and for the most money possible, you must create demand for your property by increasing the universe of potential buyers. And this is done by using target marketing to find those people who best match-up to what your property has to offer – these are the most opportune buyers for your property, and the majority of them will not be actively searching for a new home, but if targeted properly, a percentage of them will fall in love with the opportunity and decide to buy now.
Since 2005, I have been involved with the sales and marketing of many luxury properties, and the successful ingredients to sell any property, especially a luxury priced property, is in the use of target marketing to the most opportune buyer(s) in order to create demand for that particular property. Creating demand by increasing the number of potential buyers is exactly how you sell a luxury house quickly and for the most money. I have sold a lot of houses to people who were not in the market to buy a new house at the time they bought, yet they did.
“David Reecher is right! We bought one of the homes he listed and we were not in the market to buy at that time, but saw the home & in two days we were serious & in less than 30 days, we had the keys to our new house. We love our new home. Great job David!! Nick N. Davidsonville, MD
Don’t leave the sale of your house to chance. Call me today at 443-623-2565.
Licensed in the State of Maryland and works under the brokerage company: Coldwell Banker, in Annapolis, MD
Areas Served in Maryland: Annapolis and Anne Arundel County; Stevensville and Queen Anne's County; Bethesda, Potomac and Montgomery County
Specialties: Waterfront Homes; Golf Communities / Country Clubs; Exquisite Homes & Estates
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